Pairwise Comparisons Rating Scale Paradox

This study demonstrates that incorrect data are entered into a pairwise comparisons matrix for processing into weights for the data collected by a rating scale. Unprocessed rating scale data lead to a paradox. A solution to it, based on normalization, is proposed. This is an essential correction for virtually all pairwise comparisons methods using rating scales. The illustration of the relative error currently, taking place, is discussed.